Increasing numbers of vehicular collisions with moose and deer have provided more than enough incentive for the Saskatchewan Wildlife Federation (SWF) to carry on its public safety campaign warning drivers of the dangers of hitting a moose or deer with their vehicles.
This fall will herald the SWF’s 19th annual Moose on the Loose public awareness campaign. With ﬁnancial assistance from SGI and the Ministry of Environment, the campaign’s objectives continue to address driver awareness of moose and deer crossing the highways at certain times of the day and year.
Because of the overlapping breeding seasons, called the rut, moose and deer become much more mobile during the fall months of the year. Males of both species may travel great distances in search of females.
Using highway billboards, radio and TV PSAs, posters and placemats in select locations, the message to drivers is:
-Be prepared; slow down in areas known to hold populations of moose and deer, especially at dusk and at night.
7 Watch for the headlight reflective eye shine of deer at night while driving.
-Assume that if one animal is crossing the road, there likely will be more animals following.