Former Yorkton Terrier Junior hockey player Dylan Johnson is back with the team, this time as Marketing and Public Relations Manager.
“Monday was my first day,: said Johnson who began his playing career with the Saskatchewan Junior Hockey League franchise in 2012, playing through the 2014-15 season.
Johnson said when he heard the position with the team was vacant he saw it as an opportunity having a marketing and management degree from Minot University where he went after his playing days with the Terriers.
“I emailed the president (Corvyn Neufeld) that I was interested in the job,” he said, adding after meeting with the club the position was eventually his.
Obviously, with the Terriers in a deficit situation, and coming out of a COVID-19-shortened playoff season earlier this year, marketing will be extra important for the club whenever the league gets going.
“It’s definitely going to be a challenging year,” said Johnson, adding he’s already received word from a couple of businesses that had supported the team with some bad news. “... They’ve been impacted too hard by COVID, and won’t be able to do anything for us this year.”
“I knew coming in it would be a challenge,” he said, adding he has always preferred to be challenged rather than have something handed to him.
Among facing challenges successfully Johnson was a member of the RBC Cup winning edition of the Terriers in 2014, being down late and needing to tie the game and win it in overtime – a win he says remains a life highlight.
But, Johnson said the team is working with the plan that play will start at the end of September, and that the team is poised to be competitive.
“I’ve just got to try and communicate that to potential sponsors,” he said.
Johnson said he sees the position as a good way to put his degree to good use, and gain some experience, adding the COVID-19 situation is just a challenge to overcome.
“I wanted to come home for a bit and get some experience and I thought this was a great opportunity for me,” he said.
With the new season hoped to start in about eight weeks, Johnson said he has to get out and meet sponsors now, adding next week he wants to start meeting with potential sponsors in the community.
Anyone wanting to contact Johnson can email him at [email protected]
