The words we use to control generative AI have become competitive assets. In a recent cookbook entry, OpenAI detailed “meta‑prompting,” a method that uses a more powerful model to write or refine a prompt for another model. Equally important are “pre‑prompts,” system-level instructions that set the model’s identity, tone, and behavior before any user input is received. These may sound like technical nuances, but together, they will shape how enterprises deploy, govern, and scale AI across the organization. Let’s explore. –s
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
