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Fabulous fashions to be found at Jenny Joans

Local women have been turning to Jenny Joans Clothing for their fashion needs for more than two decades. After all, the business can meet the apparel and accessory needs of women of all ages and sizes.
Jenny Joans
Jenny Joans Clothing owner Jennifer Pettitt, left, and employee Melanie Hiske stand amid the clothing and handbags found at the Estevan business. It has been a popular destination for women’s fashions for 23 years.

Local women have been turning to Jenny Joans Clothing for their fashion needs for more than two decades.

After all, the business can meet the apparel and accessory needs of women of all ages and sizes.

Jenny Joans has been owned by Jennifer and Mark Pettitt since it opened 23 years ago. Located in the 1200 block of Fourth Street in downtown Estevan, it employs six staff members who are knowledgeable about women’s fashions, and passionate about meeting the needs of Jenny Joans’ customers.

“I love what I do,” Jennifer said. “Estevan is a great community to do business in. I’m passionate about fashion and this is my outlet.”

They carry tops, jeans, dresses, skirts, accessories and many different styles of shoes.

“We’ll satisfy your fashion cravings from head to toe,” she said.

Jennifer knew a lot about the fashion world, and succeeding in business in Estevan, before she became an entrepreneur.

Her parents, Elenore and Norm Brosinski, owned Bastian Ladies Wear for nearly two decades. They purchased the furrier and clothing store in 1984.

“I was able to help out at the store, which definitely gave me the skills I needed to run a business,” Jennifer recalled. “I learned valuable and important lessons from my parents.”

When the Brosinskis purchased Bastian Ladies Wear, it was located on Fifth Street in downtown Estevan. They eventually moved it to the Estevan Shoppers Mall, and continued to operate the business until they sold it in 2003.

Her parents also purchased another downtown clothing store, Jonathan’s on Fourth Street, which was located next to Frank’s on Fourth. The Brosinskis decided to convert Jonathan’s into Jenny Joans, and have their daughter operate the business.

It proved to be an easy transition, she said, and the timing was right to make a move.

“They offered me the opportunity to run a ladies’ clothing store,” Jennifer recalled. “I was living in Saskatoon at the time and moved back. The store has been going strong for 23 years. It was a good move.”

An entrepreneurial spirit and experience in the local business world weren’t the only assets that Elenore and Norm passed on to their daughter. Jennifer’s mother is a seamstress, which provided Jennifer with invaluable knowledge of fabrics, construction of clothes and everything associated with apparel.

“I’ve been around fashion my whole life,” she said.

And while businesses have taken a hit during the economic slowdown, Jenny Joans has remained a popular place for shoppers in Estevan. Jennifer is thankful for the support she has received.

“I see the business continuing to thrive years down the road,” Jennifer said. “Everyone is always looking for the latest trend and we try to accommodate those needs.”

Customers should feel good about their clothes, shoes and accessories, and Jennifer said that she and the other employees at Jenny Joans are always happy when they can make that happen.

When she’s not at the store, Jennifer spends as much time as possible with her husband Mark, and their son Max. She enjoys all aspects of the arts, and is an avid gardener with a keen interest in plants.