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Estevan's Smile Cookie campaign beat its record

Estevan Tim Hortons franchise owners presented the city with proceeds from their 2022 Smile Cookie campaign.
estevan-smile-cookie-2022
From left, Estevan Tim Hortons franchise owners Mandy and Ryan Irwin, Mayor Roy Ludwig and city manager Jeff Ward participated in the Smile Cookie campaign cheque presentation.

ESTEVAN — The city of Estevan received a cheque for $12,639, raised by the two local Tim Hortons through their 2022 Smile Cookie campaign.

The cheque presentation took place Friday afternoon at the Dennis Moore Centennial Park, which benefits from the cookie sales.

Estevan Tim Hortons franchise owners Mandy and Ryan Irwin said this year, with community support, they were able to beat their own record set last year when the campaign generated $12,241.

Through four years of fundraising for the Dennis Moore Centennial Park, Estevan's Tim Hortons were able to raise $41,548.

This year city council and staff, led by Mayor Roy Ludwig, volunteered their time to help make smile cookies to support the campaign. In previous years, city representatives would stop by Tim Hortons to help as well. But this time around their support went to the next level, and they were putting many more smiles in the community over several days.

Mandy Irwin said the city's support with the campaign was greatly appreciated and they hope to see this partnership continuing.

This year Smile Cookie sales took place in September. Customers were invited to purchase the decorated cookies at Estevan's two Tim Hortons locations, with 100 per cent of proceeds from sales going to the park. Next year Tim Hortons plans to move the campaign over to the spring. 

The first Smile Cookie campaign was launched in 1996, originally raising funds for Hamilton Children's Hospital. Since then, the annual charitable effort has raised a total of more than $77 million for charities and organizations selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.