MOOSE JAW — A new outdoor music festival is coming to South Hill this summer, bringing big sounds, cold drinks and a community cause to Urban Cellars’ parking lot.
Over the Bridge Summerfest will run Saturday, Aug. 23 from 3 p.m. to 11 p.m. at Urban Cellars Liquor Store, located on Home Street. The 19-plus event will feature three live acts, a licensed beer garden, local food vendors, and prize giveaways, all in support of Running Wild Rescue.
“We’re excited to invite everyone over to the parking lot of Urban Cellars … we’ve got a full day of live music … and we’re featuring three bands,” said Stacie Loch, marketing and promotions lead for the festival.
The lineup includes Regina’s Amy Nelson, a pop-country singer known for her powerhouse vocals and dynamic stage presence, who will headline the event, as well as local bands Brandon & Company and Ray Rawlyk. Brandon & Company is known for their high-energy performances, and Ray Rawlyk is commonly referred to as “Moose Jaw’s own 12-string acoustic master,” specializing in the AM gold sound.
Loch said the idea for the festival has been in the works for some time.
“It’s something the ownership (of Urban Cellars) has always wanted to do. We have a huge parking lot, and we’re just wanting to bring some awareness to the fact that we’re on South Hill. South Hill does tend to get forgotten,” she said. “We’re trying to get people over the bridge and over to Summerfest.”
Festivalgoers will be entered into a draw to win a stay at Temple Gardens Hotel and Spa, with the winner announced at the end of the night.
Loch said the festival has kept pricing in mind to make the day more accessible.
“Snowbird lager, which is made by District Brewing, is sponsoring the event as well. We’re going to have $5 beers all night, which is pretty cheap,” she said. The lager will be joined by a line of locally produced spirits, including Lucky Bastard vodka and cocktails priced at $6 each.
“We wanted to keep the price low. Once you’re through the gate, it’s going to be a fun time for everyone,” she said.
Loch added that the event will run rain or shine and will include free on-site parking. Attendees must present valid government-issued ID at the gate.
The hope is for the community to embrace the festival and help make it a South Hill summer tradition, with the goal of driving more attention south of the bridge.
“We invite Moose Jaw to come over the bridge to check out Summerfest 2025, (and help make it) the event of the year (on) Saturday, Aug. 23,” she said.
General admission tickets are $30 apiece and can be purchased online at Eventbrite.ca or in person at Urban Cellars, Bugsy’s Irish Pub at the Town ‘N’ Country Mall, and Running Wild Rescue, located at 290 Ninth Avenue Northwest.
Urban Cellars Moose Jaw is located at 510 Home Street West.
