Auctioneer from area farm reserve champion at world championship

CANORA - “It feels great to be recognized as No. 2 in the world.”

Even though his goal was to bring home the truck that was the grand prize for the world champion, Brennin Jack, raised on a farm four miles south of Highway 5 between Invermay and Rama, said he was pleased with his performance at the World Livestock Auctioneering Championship held in Dunlap, Iowa June 6-7.

Jack, who is the manager of Heartland Livestock in Virden, competed at the world championship for the tenth time.

“6,200 head of cattle were sold during the competition by 30 auctioneers,” said Jack. “It was a great competition overall, I was dangerously close to driving away with the pick-up truck.”

Jack has discovered that in these high-level competitions, there is usually very little to choose from between the top auctioneers.

“It came down to a few small points better me and first place, just personal preference on the judges that day, any of us in the Top 10 Championship Round could have easily won, so having the right set of judges plays a major part.”

In these competitions, it’s usually a benefit to have previous experience.

“This being my 10th time at the world championship, I’ve been blessed to make the finals all 10 times, which is a record in itself. To win it takes someone cool as a cucumber, professional, knowledgeable about the product he or she is selling, and someone you could listen to all day long.”

Among the 30 competitors were a trio of Canadians, including Jack and Dean Edge of Rimbey, Alta, the winner and grand champion.

“Dean and I have competed well over a decade in this event and have had a great time competing over the years.”

Jack said being involved in the world championship is “a great opportunity to network and meet so many great people from all over the world. Recognition of this kind you can’t buy, it can only be earned so it for sure stamps my business with even more credibility that we can market anyone’s livestock at a world level.”

He said he has loved auctioneering pretty much ever since he can remember, including “making the ‘sound’ of an auctioneer before I could even spit out the words.”

Jack was self-taught, watching a lot of other auctioneers in action and taking a bit from all of them to develop his own unique style.

He worked for Nilsson Brothers for close to 20 years.

Next year the World Auctioneering Championship contest is being held in St. Onge, South Dakota, and Jack is determined to “take another run at the truck.” 

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