In support of Shoppers Drug Mart's ongoing commitment to women's health, the Company and its Associate-owners announced today that the 13th annual Tree of Life campaign will run from September 20th, 2014 to October 17th, 2014.
The national, four-week campaign has raised more than $23 million dollars in the past, with the projected goal of $3.1 million this year to help fund local women's health charities across the country.
The campaign provides customers with the opportunity to purchase and personalize a "Tree of Life" icon; a "leaf" for a loonie, a "butterfly" for $5, an "acorn" for $10 and a "cardinal" for $50. The icons are prominently displayed on the Tree of Life in all participating stores and 100 per cent of campaign proceeds are donated to local women's health organizations.
"The Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women's health in their own communities," said Lisa Gibbs, Director, Community Investment, Shoppers Drug Mart. "With the support of our Associate-owners, their store teams, our employees and customers, we are confident that we will reach our goal of raising $3.1 million to improve the health of women across Canada."
The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform - the Company's commitment to improving the health of Canadian women in body, mind and spirit. Shoppers Drug Mart Associate-owners play an active role within their communities, not only providing trusted health care advice and services, but also keen insights into the needs of their community. Taking into account the significance of each need and which women's health organization resonates most deeply with the community, each Associate-owner selects a women's health organization to benefit from the funds raised from their store's Tree of Life program.
By partnering with local charities, Shoppers Drug Mart and its Associate-owners are able to provide direct support, resources and programming to meet the needs of Canadian women in the communities we serve, with 487 local women's health charities supported this year.
