Hinder is hot these days.
But like most bands the success did not come overnight said band lead vocalist Austin Winkler.
"We have been together since 2001," he said, adding "that's making me sound old."
Much of the decade has been spent on the road building a fan base and promoting Hinder's music, like the upcoming show in Yorkton Aug. 22, including their latest release All American Nightmare.
"You definitely get used to it when it's part of your job," Winkler told Yorkton This Week in a telephone interview. "You have to get used to it It's what we have to do. You have to travel around to play music."
Winkler said it's a case where a band needs to keep climbing on the bus awaiting the so called 'break' something it took Hinder a number of years to achieve.
The focus now is to keep the wave of success rolling.
"It definitely takes a lot of work from a lot of people," said Winkler.
Interestingly, Winkler said something most musicians seek is also the hardest part of the business to deal with.
"The toughest part is dealing with record labels," he said, adding the recording industry is going through a period of flux with amalgamations, buy-outs, and downsizing, leaving many bands cut from rosters.
Winkler said the downloading of music from Internet sites is fundamentally changing the business, leaving recording labels unsure how they should be moving forward.
"Obviously the Internet has pretty much taken over. It's sad the next generation of kids will not know what a record or CD is," he said.
At the same time the Internet has created new avenues to promote music through, and new ways to keep in touch with fans. Winkler said finding time to regularly post to Facebook, Twitter and other social media platforms is a new factor for bands on the road, but added it is also important in promoting.
When it comes to promoting Winkler said he feels Hinder's latest is also their best CD to-date.
"We definitely put a lot of blood, sweat and tears into it," he said, adding it took two years to put together.
Over that two years Winkler said the band wrote 70 songs, trimmed it back to 50, and finally settled on a dozen which became All American Nightmare.
"It was a lot of writing out on the road," said Winkler, adding turning attention to songwriting was a way to keep the band focused.
While they "whittled it down" to 12-songs, Winkler said hopefully with 58 unused songs they can "resurrect a few of those," to speed along the release of Hinder's next recording.
In terms of All American Nightmare Winkler said Hinder is "getting some really good radio," from the disk, and are playing six of the new songs in live shows, noting that means fans are digging the music too.
