Tourism remains an integral part of the local economic fabric.
That was the message Yorkton Council heard at its regular meeting Monday when Tourism Yorkton president Neil Thom gave the group's annual report.
"Tourism is a dynamic sector whose economic impact promotes employment for more than 1200 residents and travel expenditures close to forty million dollars in the Yorkton constituency." said Thom.
Thom said as an industry tourism is a multi-faceted enterprise in the city.
"Tourism is an industry of collaboration between businesses, transportation, accommodations and hospitality that needs to work cohesively to create experiences and memories which compel visitors to come to Yorkton and hopefully return often," he said.
While already important economically, Thom said tourism is an area where growth can take place.
"Tourism continues to be a growth industry offering tremendous economic opportunities," he said, adding, "That being said, competition to attract tourism dollars is fierce, with many numerous communities trying to attract visitors. Prolonged and sustainable growth for our tourism sector requires the support of local individuals, businesses and community groups to ensure success.
"That is why Tourism Yorkton is undertaking a 'Community Tourism Plan' in conjunction with Tourism Saskatchewan."
Thom said the plan will be an inclusive one.
"Our planning committee represents a wide cross-section of tourism stakeholders whose responsibility involves a thorough assessment of the current state and future potential of tourism in our community," he said. "Key components of the process include reviewing attractions, businesses, infrastructure, hospitality and promotion.
"This exercise will allow us to identify new partnerships and opportunities for the future. The goal is to increase visitor spending while maintaining our current market share of tourism dollars."
As for local tourism promotion, Thom said that is a major thrust for his organization.
"During 2012, Tourism Yorkton participated in $128,000 in marketing projects while enhancing our website for increased social marketing," he said. "We provided 'welcome packages' for a wide array of visitors including the national convention for the Lutheran Ladies League, the provincial TheatreFest and numerous sporting events."
Thom said as Yorkton grows so too will the tourism sector.
"Yorkton's continued growth bodes well for our industry," he said. "The arrival of new food and beverage facilities, hotel expansions that will make available almost 800 rooms, allows us to host bigger and better events and attractions."
