Potash Corporation of Saskatchewan Inc. (PotashCorp) launched a $1 million matching gift campaign to support the province's food banks. The company will match every dollar donated to food banks in Saskatchewan through January 16, 2015, up to a maximum of $1 million.
Since 2010 the annual matching gift campaigns, combined with PotashCorp's support, have raised over $5.4 million to feed hungry individuals and families at 35 food banks across the province.
Denita Stann, PotashCorp's VP Investor and Public Relations launched the campaign at the Saskatoon Food Bank & Learning Centre and reiterated the company's commitment to having an impact on local food security.
"We know that food security is not just an issue in the developing world. Many of our neighbors in communities across this province have challenges feeding themselves and their families," said Stann. "PotashCorp is committed to having an impact on food security, both locally and globally. We're pleased that Saskatchewan residents share this vision and continue to support their local food banks."
"For the fifth year in a row, we are proud to have PotashCorp standing by our side as we kick off our holiday campaign. Their commitment to food security is making a difference in all corners of our city, our province and throughout the world," said Laurie O'Connor, Executive Director of the Saskatoon Food Bank & Learning Centre. "Thank you PotashCorp for your outstanding contribution to the people of Saskatchewan."
Despite the province's prosperity, food bank usage in Saskatchewan has increased by more than 50 percent since 2008. According to the HungerCount 2014 report, in one month nearly 27,000 people were assisted by food banks in Saskatchewan and almost half of those were children.
The funds raised through the campaign will help food banks across the province buy supplies and equipment, restock shelves and support the province's vulnerable citizens with programs and services.
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