SADD campaign

With the season of holiday festivities upon us, CAA Saskatchewan is again supporting SADD's (Students Against Drinking & Driving) Red Ribbon Campaign as part of its efforts to help prevent impaired driving. CAA distributes the ribbons through its offices across the province. The red ribbon symbolizes opposition to drinking and driving and is intended to be placed on a vehicle aerial or mirror to serve as a visible reminder that fatalities and injuries caused by drinking and driving are preventable.

"As a safety advocate for motorists, CAA Saskatchewan is proud to assist SADD in its work to eliminate drinking and driving," said Lisa Wilson-Sturm, Director of Corporate Communications with CAA Saskatchewan. "We encourage drivers to pick up their red ribbon today and help support this important campaign. Most importantly, we urge everyone not to drink and drive. Especially during the holiday season, ensure you have a designated driver to get you home safely."

Research conducted by CAA has found that 82% of Canadians believe driving after drinking remains a very serious threat to their personal safety.

SGI statistics from 2010 show some positive and negative trends regarding drinking and driving on Saskatchewan roads. While the total number of collisions involving a drinking driver, 1,435, and injuries caused by those collisions, 762, were down by about 8% and 17% respectively compared to the previous three-year average, the number of fatalities increased by 9.5% to 69.

Please don't drink and drive and help keep our roads safe for everyone.