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Face the Issue: Awareness campaign challenging assumptions

Government of Sask. series targets young people.
A social media video series targets 18- to 24-year-olds and potential red flags of abusive relationships.

REGINA — The Government of Saskatchewan has launched “Face the Issue,” the latest phase of a public awareness campaign that focuses on interpersonal violence and abuse.

The social media video series targets 18 to 24 year olds and potential red flags of abusive relationships. 

The series of five videos, which started on April 15, will run for six weeks on Facebook, Instagram, Snapchat and YouTube, with an additional audio message on Spotify. 

Each video features a young person recounting an upsetting or uncomfortable situation. Themes include coercive control, social isolation and gaslighting. The videos end with the tagline, “If something feels off, it probably is. Face the issue. End the abuse.”

This is the third phase of the 'Face the Issue' awareness campaign, which began with posters and video ads in 2020 and continued with videos in 2021-22.

If someone you know may be at risk of interpersonal violence or abuse, you can find a complete directory of resources to help online at

You can also find the videos and more information about this campaign at Face the Issue on

The campaign is a multi-phase partnership between the ministries of Justice and Attorney General, Corrections, Policing and Public Safety, Status of Women, and Advanced Education.