I’m in Cannes this week for the Cannes Lions International Festival of Creativity. It’s a week-long celebration of excellence in branded communications and advertising. So, as you can imagine, the event is filled with people who create, buy, and sell advertising. As you can also imagine, every conversation ultimately gets to the subject of AI. Among the pressing concerns, one of the biggest is the threat that web-connected large language models (LLMs) pose to web publishers. Let's review.
Upcoming Events - Shelly Palmer Keynotes
17 JUN — Marketing Leadership Summit @ Cannes - Learn more.
17 JUN — Brand Innovators/Shelly Palmer Opening Gala Celebration @ Cannes - Learn more.
18 JUN — Navigating the AI Era: Reshaping Advertising & Media Agencies - RTL Beach @ Cannes.
18 JUN — Candid Cannes: The Daily Debate - Omnicom Cove @ Cannes.
18 JUN — Cocktail Reception with Marriott International @ Cannes - Learn more.
19 JUN — Brand Innovators Women in Brand Marketing Forum @ Cannes - Learn more.
19 JUN — Brand Innovators Media Buying Forum @ Cannes - Learn more.
19 JUN — Brand Innovators CMO Forum, hosted by Mastercard @ Cannes - Learn more.
19 JUN — Brand Innovators VIP Cocktail Reception @ Cannes - Learn more.
20 JUN — Candid Cannes: The Daily Debate
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse- Omnicom Cove @ Cannesniversity’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
