Through a partnership with T-Mobile and Apple, Starlink’s direct-to-device satellite service is now available on iPhones. Previously Android-only, the service works where there’s no traditional cell signal. It’s just text for now, but voice and data are coming soon.
For now, the T-Mobile-Apple-Starlink system is in a limited beta and only available in the U.S. Apple already works with Globalstar for emergency satellite messaging, so this system gives iPhones two ways to bypass the need for a carrier connection. This raises a question: When Starlink reaches a critical mass of satellites, will traditional carriers become optional?
At the moment, the need for these partnerships is not solely due to the current number of satellites but also involves regulatory considerations and the desire to provide a comprehensive and reliable service. By partnering with established carriers, Starlink can leverage existing infrastructure and spectrum allocations, facilitating a more efficient rollout of its services. While expanding the satellite constellation is a priority, partnerships with carriers will continue to be a component of Starlink's strategy – at least for now.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. Did you miss CES 2025? There’s still time to experience the best innovations in AI, IoT, XR, digital health, and more with a live, interactive online briefing. Tailored to your strategic goals, these briefings provide actionable insights and explore how cutting-edge technology is transforming consumer behavior. Don’t miss the chance to share the "Best of CES" with your team. Book your live virtual tour today.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
