Congrats Eagles fans. Condolences Chiefs fans. With 30 seconds of air time estimated to cost $8 million, Super Bowl LIX was already record-setting. Will this year's ratings beat Super Bowl LVIII's average viewership (across all platforms) record of 123.7 million? We'll find out later today.
Like every sporting event, the magic of the Super Bowl is that it is an unscripted drama with scripted characters. We know the players, we know the plays, but we never know how the story will unfold, or how it will end.
I explore the idea of unscripted storytelling with scripted characters in my Sunday essay, Hollywood’s AI Blind Spot: The Fatal Mistake That Will Kill the Industry. As for Super Bowl LIX, while the final score is etched in history, the story is far from over.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. I'm proud to be partnering with the MMA to host and facilitate the CMO AI Transformation Summit (March 18, 2025 | NYC). This half-day invitation-only event is limited to select CMOs and will provide insights into the strategies, technologies, and leadership practices by peer CMOs who are driving successful AI transformations across the world’s best marketing organizations. Request your invitation.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
