The era of ten blue links is ending. Depending on the industry, search traffic is down 30-45 per cent. It will never return to its former dominance. You could say, “Search has lost its job to AI.” But this is just an interim state. Yes, we are at the beginning of the transition from search engines to answer engines. But answer engines are not the end state. Sooner than later we will be marketing to (and transacting with) bots.
Until that time, we have some work to do. Let’s explore some strategies and tactics we can use during the transition from search engine optimization (SEO) to answer engine optimization (AEO). Read more. –s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
