Think about this: The era of ten blue links is ending.
For your weekend reading pleasure, I offer a synopsis of interesting articles about AI you may have missed this week. As always, your thoughts and comments are both welcome and encouraged. -s
This Week's Most Interesting Stories
The era of ten blue links is ending. Depending on the industry, search traffic is down 30-45%. It will never return to its former dominance. You could say, "Search has lost its job to AI." But this is just an interim state. Yes, we are at the beginning of the transition from search engines to answer engines. But answer engines are not the end state. Sooner than later we will be marketing to (and transacting with) bots. Until that time, we have some work to do. Let's explore some strategies and tactics we can use during the transition from search engine optimization (SEO) to answer engine optimization (AEO).
Read More · Shelly Palmer
Yesterday, Reuters reported that OpenAI finalized a cloud deal with Google in May. This might look like routine tech news. It is not. This is a strategic inflection point in the AI infrastructure wars. OpenAI, whose ChatGPT threatens the core of Google Search, is now paying Google billions of dollars to power its growth.
Read More · Shelly Palmer
If you watched the NBA Finals on Wednesday night, you may have seen a surreal 30 seconds of AI-generated madness: an old man in a cowboy hat carrying a chihuahua, a swimmer in a pool of eggs, and an alien shotgunning a beer. It wasn’t a fever dream, it was a real ad from betting platform Kalshi. Cost: $2,000. Production team: one person. Tools: Google Veo 3, Gemini, CapCut.
Read More · Shelly Palmer
Taboola has launched DeeperDive, a generative AI answer engine embedded directly into publisher websites. Currently in beta with USA Today and The Independent, the tool provides AI-generated answers to user questions, pulls content from Taboola’s 9,000+ publishing partners, and surfaces related articles and ads—all without sending users to a search engine.
Read More · Shelly Palmer
You may think Apple’s WWDC 2025 announcements amounted to a big nothing burger. No ChatGPT moment. No live Gemini demo. No shocking AI reveal. Just some slick new UI polish, a few Siri upgrades, and a privacy pitch. If that’s your read, you’re not alone, but Apple did offer a bit more under the hood.
Read More · Shelly Palmer
Updates to Apple Intelligence will power new live translations features and more across iOS 26 and macOS Tahoe.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
