Greetings from Cannes, where every bar is offering AI-flavored rosé and hors d'oeuvres heated by GPUs. This week is going to be, "all AI all the time." Which is as it should be.
Last Sunday, I wrote an article entitled, SEO to AEO: The Transition Begins. It contained a strategic outline for an AEO Playbook. Clearly, this is an important topic, because I was overwhelmed this week with questions about how to reduce the theory to practice.
So, here, for your Sunday reading pleasure is The AEO Tactical Playbook: Machine-Readable Websites & Answer Engine Optimization. It's a "how to" playbook with specific examples.
Until the standards stabilize, the best strategy is to proactively prepare: structure your content for AI, implement schema, optimize for voice queries, and track emerging platforms. The future belongs to those who write for both human and machine audiences. This tactical AEO playbook will help you get started. Read more. –s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
