Identity Threat is the anxiety people feel when they realize AI can do things we thought only humans could do. It kicks in after the initial “will AI take my job?” fears fade. Once people master these tools and see their productivity soar, a deeper discomfort sets in. They quietly wonder, “If AI can perform my work at this level, will I have any real value?” This isn’t automation anxiety; it’s much deeper.
My Sunday essay, When AI Makes You Question Your Identity, explores this idea and suggests some paths forward. I hope you'll give it a read. -s
As always your thoughts and comments are both welcome and encouraged. -s
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
