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Shelly Palmer - News Corp vs. Perplexity, Nemotron 70B

Shelly Palmer has been named LinkedIn’s “Top Voice in Technology,” and writes a popular daily business blog.
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And more | AI Saturday

For your weekend reading pleasure, I offer a synopsis of interesting articles about AI you may have missed this week. As always, your thoughts and comments are both welcome and encouraged. -s

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This Week's Most Interesting Stories

 

Shelly's Blog: RAG: What Every Brand Marketer Needs to Know

Using proprietary data in AI workflows has the potential to transform brand marketing, but there aren't any one-size-fits-all solutions. To make matters worse, the field is filled with jargon and hype. I can't do much about the hype, but I can arm you with some high-level concepts to facilitate your AI-focused discussions. With that in mind, here's a brief overview of Retrieval-Augmented Generation (RAG), one of the most popular ways to incorporate your proprietary data into generative AI workflows.

The Inevitable, Tragic Lawsuit

A Florida mother, Megan Garcia, filed a federal lawsuit against Character.AI and Google following the suicide of her 14-year-old son, Sewell Setzer III, in February 2024. The lawsuit claims Setzer became emotionally attached to a Character.AI chatbot modeled after the fictional "Daenerys Targaryen" from Game of Thrones.

The AI Copyright Fight Continues

More than 13,000 creatives (including some famous authors, musicians, and actors) signed a statement that expresses their growing concerns over the unauthorized use of copyrighted works to train generative AI models.

Follow the AI Money

There are two stories in the news today that caught my attention: 1) News Corp is suing Perplexity.ai for aggregating and surfacing WSJ and NYPost content without permission or payment. 2) xAI launched its API, which reminded me that X changed its terms of services last week, informing users that it can (and most likely will) use any content posted on X (formerly Twitter) to train its AI models.

NVIDIA’s Nemotron 70B Outperforms GPT-4. So What?

Last week, NVIDIA quietly unveiled a variation of Meta's Llama 3.1 model called "Llama-3.1-Nemotron-70B-Instruct." I didn’t expect the shockwaves it sent through the AI industry, thanks to its superior performance compared to established models like OpenAI’s GPT-4o and Anthropic’s Claude 3.5 Sonnet.

AI May Be Better Than Humans at Mediating Disagreements

Last night, I read a white paper from Google DeepMind about an AI system they are developing designed to mediate discussions, especially on divisive topics, to help groups reach consensus. By the numbers, the system was more successful than human mediators. I was so intrigued that I read the paper twice. It kept me up all night.

Read More · Shelly Palmer

ABOUT SHELLY PALMER

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com

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