My Sunday essay, How Much Longer Can the Agency-Client Model Survive?, explores how evolving client demands and generative AI are challenging agency-client relationships and urging agencies to adapt or face increasing headwinds. Is reinvention crucial, or will AI become so commoditized that it won't matter? You be the judge.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. There's a new Chrome Extension (ChatGPT search 1.1 from OpenAI) that makes GPT Search your default search option in Chrome. I love it. I've bookmarked Google and Perplexity, and i'VE made the switch to GPT Search. It's only been three days, but so far, everything about it makes me smile. I'll keep you posted.
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
