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Shelly Palmer - AI adoption soars to 72%, generative AI use doubles

Key sectors like energy, technology, and media are leading this trend.

Greetings from Paramount Global, where it's day one of our AI for Brand Marketers Summit. Watch our social channels for live updates throughout the week.

In the news: A new report by McKinsey highlights a dramatic rise in global AI adoption (reaching 72% in 2024), which marks a significant increase from the previous year's 50%. This growth is most notable in the Asia-Pacific region and China. Generative AI usage has doubled, with 65% of companies now integrating it into their operations. Key sectors like energy, technology, and media are leading this trend.

According to the report, custom AI solutions are becoming more common as they address specific business needs. Interestingly, while concerns about AI inaccuracies persist, fears of job displacement are diminishing. Importantly, companies implementing AI report substantial revenue boosts, especially in supply chain management.

I'm a big fan of McKinsey's business reports. Perhaps my confirmation bias is kicking in, but this writing closely tracks what we're hearing from our own clients. It's worth a read.

As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s

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Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit