The new logo has three lines of three different colours coming together in the distance. The green line represents partnerships, the turquoise line represents community and the blue line represents business.
“The three swatches on the side bring all the elements together that represent the best of the Humboldt and District Chamber of Commerce. It speaks of energy and optimism without being spoken to,” said Brent Fitzpatrick, the chamber’s executive director.
“They're all moving together and they're moving upward and onward, which is important.”
Fitzpatrick said the new logo was developed to be conservative, with elements that won’t become dated quickly, so that in five years’ time, there no need to make changes.
“This is a logo that will hang in there for a long time,” he said.
The executive director said the chamber’s old logo was released in the 1990s.
“It really served the chamber well, it served our community well, but it's three decades old, and we really wanted to have something that’s freshened up, that allowed a person to look at that logo and say, I get it.”
The new logo was developed by Graphic Ad, a local business. Fitzpatrick said the designer there took the chamber’s vision for the logo and nailed it.
“We are very happy with the work that was done there.”