A limited-edition beer is being launched in support of a Biggar revitalization effort.
Great Western Brewing Company announced it is launching Biggar Beer, a limited edition GW Light can that features an image of Biggar’s Main Street from the early 1900s, the street that is the focus of Biggar’s current revitalization campaign.
The campaign has set a target of $2.5 million, to be matched by the Brownlee Family Foundation, to refurbish Main Street and transform the CN grounds to a multi-purpose park with a market area, festival stage and historic garden.
The beer can was designed by Megan Edwards, Great Western Brewing’s graphic designer. Packs of Biggar Beer will be available for purchase at Biggar retail outlets as well as at Saskatoon Co-op liquor stores. From every eight-pack purchased, $2.50 will go toward the revitalization campaign.
GW’s beer is brewed with barley malted in Biggar, and GW Light is Biggar’s most popular Great Western beer.
Biggar Beer officially launches at an event in Biggar at 5 p.m.Tuesday, July 13 at Third Avenue and Main Street. Mayor Jim Rickwood, Great Western CEO Michael Brennan and lead campaign donors and volunteers will be special guests at the event, which is open to the public. In addition to the beer announcement, the campaign committee will announce details of the New York is Big, But This is Biggar Club. Admission to the club requires a minimum $1,000 donation to the revitalization campaign.
“We are thrilled that Great Western Brewing Company has created a Biggar Beer,” says Rickwood in a news release. “It is truly a Biggar product from seed to glass: the barley, malting process, the can size and design, and the fact that a portion of the profits will support our revitalization makes me very proud.”
“This summer we are proud to be supporting the town of Biggar’s Revitalization campaign with this limited edition can,” said Brennan in a news release.
“We source 100 per cent of our malted barley right here in Biggar and now every time the beer is bought, we can help support Biggar even more.”