The Battlefords Chamber of Commerce has launched its campaign to improve North Battleford’s reputation.
It is called Action Battlefords and has been a cornerstone of Terry Caldwell’s presidency of the Battlefords Chamber since being sworn in earlier this year. It is a Chamber-led effort to involve the business community in creating a safer community and turning around the city’s reputation for crime.
Letters were sent a week ago to Battlefords residents and to the business community about the initiative.
The focus is on three main pillars: to provide support and more volunteers for Citizens On Patrol; establish a Youth First teen program to provide programming and activities for teens in the community; and to engage a marketing and communications firm to tell a positive story about the community to the national media.
The campaign is actively seeking out participation and financial contributions from local businesses as part of the effort.
At Tuesday’s Chamber meeting in North Battleford, the board reported that Action Battlefords had launched its social media campaign earlier that day. The campaign’s Twitter account is under the handle @actionbfords, and they are up on Facebook as well.
Action Battlefords also plans to do a public appeal this coming week, with a full-page newspaper ad and more social media, and are scheduling meetings with local businesses over the coming weeks.
