Valley Ford Sales of North Battleford is among a group of Ford and Lincoln dealerships to be recognized with the 2011 President's Award by Ford Motor Company of Canada, Limited.
The President's Award, Ford of Canada's highest dealership honour, is presented annually to those dealerships who demonstrate outstanding achievement in sales and customer satisfaction.
"Earning The President's Award signifies our entire staff's dedication to delivering superior customer satisfaction day in and day out," said Bob Kenny principal, Valley Ford Sales.
"I couldn't be more proud to receive this recognition, especially since it comes from the people we value most - our customers. They're the reason we are able to accept this award."
Ford of Canada introduced The President's Award in 2000. Dealers become eligible through excellence in dealership operations and exceptional customer feedback through survey responses related to their sales and service satisfaction and overall dealership experience.
Valley Ford has a reputation for providing superior customer service, according to a Ford Motory Company press release. In addition to winning the President's Award in 2011, Valley Ford also won Ford's Diamond Award for superior customer satisfaction. This is the second year in a row the dealership has won the President's Award. It also won the award in 2010.
"The President's Award is a testament of our gratitude to those dealers who are committed and excel in delivering the highest quality of service," says Al McCormick, Canadian vice-president of Ford Customer Service Division.