The possibility of raising revenue from selling naming rights to City of North Battleford arenas came up for discussion at Monday night’s council meeting.
The question was raised by Councillor Kelli Hawtin who asked about naming rights possibilities at the Civic Centre, and asked if that had been looked into.
City manager Jim Puffalt said the issue has been discussed on a number of occasions, not only regarding the Civic Centre but also Don Ross Arena. He noted there were some possibilities for board advertising at Don Ross Arena and also for the zamboni there as well.
Director of leisure services Bill Samborski said they currently sell some Don Ross Arena board advertising and some wallboard advertising as well. They have also sold some corporate advertising on the panels at the field house.
The stumbling block, he said, was “appreciating a value” for these facilities.
The indication from administration seemed to be that they would look into the issue. Samborski said it’s something he’s wanted to look at over the past year, but it’s “on our radar and we’d like to get a little bit more aggressive with that.”
