Everything under the sun. The Battefords’ new brand is brash, bold and entirely accurate.
The consultant who worked with what is nown know as Destination Battlefords to create the brand says the boldness of the statement will attract attention. He also says it will motivate people and organizations to find out what the Battlefords is all about and also inspire the Battlefords to deliver on the promise.
I think the Battlefords have always delivered. I think people who have always lived here take what the community has to offer for granted.
Our family moved here 22 years ago when my husband took a transfer in his job. The employment situation was a little rocky back then, as the Battlefords were heading into a decline partly as a result of the Hunter’s fire that had occurred earlier in the year. After a few months, I was hired by McIntosh Publishing and I’ve been working in one newsroom or another, in a variety of capacities, in the community ever since.
Growing up, our children had access to great schools, a wide range of extra curricular activities, most of them legal I hope, and the wonderful freedom of the great outdoors. There aren’t many communities where a fishing hole is just five minutes away or where a 20-minute drive gets you to a beach or a ski hill.
It’s amazing how many young people are now “moving back” to give their children an opportunity to enjoy the benefits of the Battlefords they had as kids.
Everything under the sun, indeed.
