Greetings from Washington, D.C. I'm here to speak about AI at the Dow Jones Leadership Summit.
In the news: Google will get to keep Chrome, avoiding the most severe remedy the Justice Department sought after finding Google illegally monopolized search markets last year.
Federal Judge Amit Mehta's ruling bars Google from entering exclusive search distribution contracts, but allows the company to continue paying partners for placement. In other words: Google can still write Apple its annual $20 billion check to remain the default search engine on iPhones. Apple shareholders celebrated alongside Google's, with both stocks jumping 8% and 4% respectively in after-hours trading.
Google must share certain search index and user interaction data with competitors on commercial terms. The company won't have to divest Android either, which prosecutors had floated as a contingent remedy. Mehta called the government's demands "overreaching," noting that Google hadn't used these assets to create illegal restraints.
The decision reflects judicial recognition that generative AI has fundamentally altered the competitive landscape. Mehta explicitly cited the rise of AI competitors like OpenAI, Perplexity, and Anthropic as reasons to avoid "jolting the system" with structural breakups. There's a six-year oversight period that focuses on preventing Google from extending search dominance into AI rather than dismantling existing infrastructure.
Judge Mehta’s ruling makes one thing clear: the market is moving faster than the courts. Rather than force a breakup, he’s betting that AI-driven innovation will reshape search. He's right. The smart move is to prepare to continuously adapt to the speed of technological change and to seriously concentrate on AEO (answer engine optimization). It's the new, new thing.
As always, your thoughts and comments are both welcome and encouraged. -s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
