Mentorship is an important aspect of any business, and a local business woman, who is now also an international best-selling author, has written the ultimate guide to what it takes to be a successful mentor.
Tracey Fieber, of Tracey Fieber Business Solutions in Estevan, launched her book Mentoring: A Push in the Right Direction, on Amazon on March 24.
It is now a best-selling title in three different categories, including Business-Total Quality Management, Business-Information Management and Mentoring and Coaching.
The book, Fieber said, is a step by step guide to effective mentoring that can ultimately help with a business’ overall efficiency and marketing scheme, something businesses often struggled with, she discovered, while working for companies across the southeast.
“There’s a belief sometimes that, if you put your sign up, people will come, and that doesn’t necessarily happen,” Fieber said in an interview with the Mercury shortly after her book’s launch. “Some people aren’t aware of how to get customers to come to them.”
Fieber’s local company has been operating in the Energy City for six years and has helped large corporations and small businesses expand and run more efficiently through customized workshops designed specifically to address a business’ unique problem.
She noted the importance of transitioning away from the mentorship position once assistance has been provided, in order for that colleague or business to self-sustain and potentially find other areas that require improvement. This is something that is emphasized in one of the book’s nine chapters that also touches on mentee and mentor’s expectations and some do’s and don’ts of mentoring.
“Unfortunately, people are so busy with their job that they don’t take the time to lend a helping hand to those who need mentorship,” Fieber said, adding she hopes the book delivers a positive impact to business men and women who are looking for some guidance.
Fieber said a frequently reoccurring issue businesses require assistance with involve online and offline marketing, and finding a healthy balance between the two.
She said today’s world requires both mediums, but one has to take into account the business’ location and target audience, which ultimately dictates where the emphasis in marketing goes.
“I always say there’s a combination,” she said. “People used to think it’s either offline marketing or online marketing, it’s not that, it’s both. But is it 50/50, 70/30 or 90/10?”
Mentoring: A Push in the Right Direction also addresses personal rewards gained from helping others in business. Fieber said it’s important to remember why one’s business emerged in the first place and understand its ultimate goal, besides the obvious financial profit.
“We all start a business for a certain reason, and yes, we want to make a profit, but beyond that, we do it to express ourselves, be happy and fulfill ourselves or fill a need we see in the industry,” she said.
Fieber said the book took six years to write, a difficult task in the midst of her busy schedule.
“Hopefully the next one doesn’t take as long,” she laughed.
The book can be purchased on www.Amazon.com
