Weyburn's two newspapers of record will be merging their efforts as a unified media company, in a major announcement made on Monday, with the resulting product to serve Weyburn and area better than ever before.
Effective Monday, September 14, 2015, the 106-year old Weyburn Review and the 30-year old Weyburn This Week will combine operations to offer a comprehensive media company to serve Weyburn and surrounding area.
This will mean the elimination of the longstanding Weyburn and area Booster, a local shopper distributed over the past 20 years. The Booster's last publication date will be Friday, September 11.
"Combining resources along with our experienced staff offers local and national advertisers access to a number of services available under one roof including newspaper advertising, targeted market distribution, digital solutions, commercial printing, special projects and promotion items. We also remain committed to providing local readers with the best one-two punch of editorial coverage for local news and information with our two weekly editions," said publisher Rick Major.
Also importantly, circulation will continue to be verified and reported by Canadian Media Circulation Audit for both newspapers.
In addition to the printed product of the two newspapers, the Review and This Week will continue to have a presence on the Internet with their websites, as well as providing services through social media, such as Facebook and Twitter.
"Following the successful redesign of the Weyburn Review in June 2015, readers can look forward to a face-lift along with new layout and appearance of Weyburn This Week starting Friday, September 18, 2015 - updated to reflect current times," added Major.
Longtime publisher of Weyburn This Week, Andrea Corrigan, said she is looking forward to the new challenge of merging the two publications in her new role as general manager of the This Week/Review media company.
"I have been in the newspaper business since the late 70s. I've seen a lot of changes over that period of time - social media being one of the most significant. The one constant though, has always been the community. People like you and me still find the importance in picking up a newspaper to discover what's happening in our community. I'm excited about teaming up with a newspaper that is over 100 years old to ensure that we continue to inform and entertain Weyburn and the surrounding area," she said.
"With the formation of this partnership, we will be able to better serve not only our readers, but also our advertisers and get back to what it's really about - our community."
"It's been an exciting process so far as we've been introducing changes to the Review, and now with This Week, we will be able to provide a fully rounded avenue of service to the community, plus the most comprehensive news coverage of the people and events of Weyburn and area possible," said editor Greg Nikkel.
In addition to the City of Weyburn, the company will continue its service to the surrounding region's Rural Municipalities, towns and villages. These include Beaubier, Benson, Bromhead, Cedoux, Ceylon, Colgate, Creelman, Fillmore, Forget, Francis, Gladmar, Griffin, Halbrite, Heward, Kisbey, Lake Alma, Lampman, Lang, McTaggart, Midale, Milestone, Minton, North Weyburn, Ogema, Osage, Oungre, Pangman, Radville, Stoughton, Torquay, Trossachs, Tribune, Tyvan and Yellow Grass.