The City of Yorkton has taken home two Marketing Canada awards from the Economic Development Association of Canada. The two awards were for the new Community Profile, in the single publication, over four pages category, as well as an award for the bookmark and handout promotion which highlights the lifestyle and employment opportunities in Yorkton.
The package which received the recognition contains the Community, Investor, Economic and Airport Profiles, two videos, as well as the bookmarks and other handouts. Roy Lanaway, Communication Manager for the city of Yorkton says that the goal with the entire project was to showcase what is happening in the city, and with the recognition they believe they are succeeding with that goal.
The city has been focused on keeping up with current technology in the marketing materials, Lanaway notes, with everything featuring QR codes that can direct people to the city website, as well as the credit card-sized USB drive that works as a handout.
"We wanted to make sure that we were ahead of the curve."
It has been a three year process to get the publications put together, and Lanaway says that they started from scratch on the project, with Gord Shaw, Director of Planning and Engineering, Faisal Anwar, the former Economic Development Officer and himself being the leads on the project.
"All of these pieces we had in mind to be part of a total package."
Now that the base is there to build on, they plan on keeping the publications current and continuing to reflect the current state of the city. Statistics will be updated annually, and with the investor profile the plan is to showcase different businesses each time the package gets reprinted.
The goal with the project was to promote Yorkton, Lanaway says, and awards like the ones received from EDAC are another way to keep the spotlight on the city and get people's attention.
