Saskatchewan in motion has rolled out the "orange carpet" to launch re:activity; a multi-media campaign that shares inspiring stories, expert advice and practical tools to help parents get their families moving more.
Re:activity is desigend to serve as a memo to parents regarding (or re:) the physical activity of their children and uses the power of video to "show" rather than "tell" parents how they can increase physical activity at home.
"The message is that your kids aren't as active as you think they are," says Cathie Kryzanowski, General Manager of Saskatchewan in motion.
"Less than 15 per cent of Saskatchewan children and youth are getting the physical activity they need every day to be healthy and productive. But the good news is that it doesn't take a super hero to make physical activity the easy choice."
The first phase of re:activity centres on a series of online videos following the Bansleys, a busy Regina family struggling to make physical activity a priority. Each webisode will be supported by tools and information parents can use to make the kind of changes recommended to the Bansleys.
The first three five minute webisodes of re:activity are posted on www.saskatchewaninmotion.ca/reactivity and features the following:
Meet the Bansleys - Episode 1 in the Bansley family's journey to reduce screen time and increase physical activity.
In motion after school - Lloydminster's Kids in motion after school program solves a big problem for parents.
Going Cold Turkey - The Gustafson family's story of cutting out screen time by going cold turkey.
"Last year's in motion physical activity summit identified parent education as a priority for the movement and re:activity delivers that," says Kryzanowski. "We all have a responsibility to get kids moving more. We hope re:activity will inspire parents and give them the tools and information they need to keep kids active for a minimum of 60 minutes every day."
Additional re:activity webisodes along with resources, tools, and tips will be rolled out throughout the year on www.saskatchewaninmotion.ca/reactivity to help parents get their families more physically active.
