The message is a simple one - don't drink alcohol while you are pregnant - but apparently it's a message that goes unheeded enough to warrant the government to anti up funding.
Agencies that promote awareness and prevention of Fetal Alcohol Spectrum Disorder (FASD) in Saskatchewan have been informed they are receiving an additional $49,900 in funding.
"When an expectant mother understands the potential harm that alcohol consumption can have on her child, FASD and the associated negative consequences is prevented," Social Services Minister June Draude comments. "The funding being provided by government will further help create that awareness in our communities."
The Saskatchewan Prevention Institute (SPI) will receive $40,000 in support of its public campaign called, "No thanks, I'm pregnant." The advertising campaign focuses on spreading the message about the harms of consuming alcohol while pregnant and is expected to launch across the province later this summer.
SPI executive director Noreen Agrey said the continued financial support from government will promote an awareness about the harms alcohol can cause to unborn children.
"Alcohol can damage the brain and other organs of the fetus. The goal of our new campaign is to raise awareness of the impact of alcohol on the unborn child and prevent Fetal Alcohol Spectrum Disorder, which lasts a lifetime."
The FASD Support Network of Saskatchewan will also receive $9,900 to raise its profile through social media and to enhance its website.
It's a shame that with everything known about the dangers of drinking while pregnant that people still do it, but then again it appears to be the same when it comes to cigarette smoke, driving while under the influence and much more... let's hope increased education and support will do the trick.
