Tourism, Parks, Culture and Sport Minister Bill Hutchinson and Tourism Saskatchewan President and CEO Dr. Lynda Haverstock kicked off Tourism Awareness Week (June 5-11) by announcing Saskatchewan's new resident awareness campaign.
"This new campaign complements our Saskatchewanderer project launched earlier this spring," Hutchinson said. "The shift to online technology has changed the way we do business and it has definitely changed the tourism sector - and so our tourism marketing focus has shifted online as well. This will help grow what is already a very important $1.65 billion industry in our province."
The Explore Saskatchewan campaign, led by the five provincial tourism regions, Tourism Saskatoon and the Regina Regional Opportunities Commission, encourages Saskatchewan residents to explore their province this summer.
Celebrity and former Saskatchewan Roughrider Scott Schultz will be visiting tourism attractions and businesses across the province and video blogging about his experiences. The video series, Explore Saskatchewan with Scott Schultz, will be posted on www.ExploreSaskatchewan.com, where you can also enter the Explore Saskatchewan Contest for your chance to win tablets and smart phones along with fantastic vacation and recreation packages including a $5,000 build-your-own Saskatchewan holiday.
For more information visit www.sasktourism.com.
