According to a recent survey conducted by Ipsos Reid on behalf of Kraft Hockeyville, 46 per cent of Saskatchewan residents believe their hometown arenas need repairs, upgrading, and improvements. Kraft Hockeyville reminds Saskatchewan communities that they can win $25,000 to $100,000 for a local arena through the 2012 program. Nominations are open until January 31, 2012.
The survey, conducted in December 2011, also reveals which hockey arena features are most in need of improvements and the role arenas play in Canadian communities. The survey results are being released as part of the nomination phase of Kraft Hockey-ville 2012.
Kraft Hockeyville 2012 is searching for Canada's most passionate hockey town. The winning community will receive $100,000 to help pay for upgrades to their local arena, host a 2012/2013 NHL pre-season game, and be treated to a visit from CBC's Hockey Night in Canada. Additionally, four runner-up communities will receive $25,000 for arena upgrades.
"We recognize the important role hockey arenas play in bringing people together and promoting healthy, active lifestyles in Saskatche-wan and we want to help ensure they continue to do so," says Dino Bianco, President, Kraft Canada. "We strongly encourage Saskatchewan residents to nominate their local community for Kraft Hockeyville 2012.
Since Kraft started the program, over $1,000,000 has been given away to upgrade local facilities across the country. "We're looking forward to awarding deserving communities again this year," says Bianco.
Kraft Hockeyville helps Canadians showcase their communities and celebrate Canada's favorite sport - hockey. Through photos and written submissions, entrants demonstrate why their hometown deserves to be named Kraft Hockeyville.
Canadians can register at krafthockeyville.ca. by completing an application form to nominate their community and submitting a photo and story (to a maximum of 4,000 characters) that demonstrate originality, community spirit and passion for hockey.
Interested communities are encouraged to visit the Facebook page, follow @hockeyville on Twitter, and check out NHL.com and CBCSports.ca for news, updates and photos.
