You might think the "s" in Saskatchewan Junior Hockey league stands for Seinfeld when you hear the new name of the SJHL's Central Division. Bill Chow, president of the Saskatchewan Junior Hockey League, announced this week that Kramer has joined the league's corporate family, purchasing the naming rights of the league's new Central Divsion as the league realigns in 2013/14.
Kramer Ltd., an auction group based out of North Battleford, has grown to be one of the leading auction groups of farm equipment throughout Western Canada. Kramer Ltd., marketing manager Devin Wallin explained that Kramer's roots in Central Saskatchewan made the partnership between the auction company and the SJHL a perfect fit for both parties.
"We feel this is a very natural partnership as the Saskatchewan Junior Hockey League and Kramer both have deep roots throughout the province," said Devin Wallin, marketing manager of Kramer Ltd. "We make it a priority to be involved in the communities where our employees and customers live, work, and play."
As part of the three-year agreement, the Central Division will be rebranded the Kramer Division.
The new Kramer Division will be home to the Kindersley Klippers, Battleford North Stars, Humboldt Broncos and Notre Dame Hounds.
Kindersley has recently been going through some tough financial struggles in the Central Division, needing funds from the City of Kindersley to continue operations for 2013/14.
SJHL president Bill Chow is happy to welcome the league's newest corporate sponsor "We are very proud to welcome Kramer to the SJHL," says Chow. "They are a Saskatchewan company with a rich history, community commitment and strong work ethic. These are the same key life initiatives we try to reinforce to all of our players."
The SJHL season is nearing closer as the Yorkton Terriers report to training camp at the end of August with the puck dropping on the regular season shortly after in September.
For now the league is excited to welcome another sponsor to help grow their brand of junior hockey in Saskatchewan.
