It has a significant impact both on the city and the province and local president Neil Thom says without community support, it wouldn't be where it is today.
Thom, president of Tourism Yorkton, appeared before Yorkton City Council members Monday evening to share the accomplishments and successes the organization experienced during 2012 and to rally for continued support in the coming year.
"Tourism Yorkton is a dynamic center whose economic impact provides employment for more than 1,200 residents and travel expenditures of close to $40 million," he details.
"Tourism continues to be an industry offering tremendous opportunity - that means that competition to attract tourism dollars is fierce with numerous communities vying to attract visitors."
Growth of the industry requires the support of local individuals, businesses and community groups says Thom and support means everyone benefits as a whole.
"That's why Tourism Yorkton is undertaking a 'Community Tourism' plan. Our planning committee represents a wide cross section of key tourism stakeholders."
This committee has been tasked to review attractions, businesses, infrastructure, hospitality and promotion.
"This exercise will allow to identify new partnerships and opportunities... the goal being to increase visitor spending..."
At a future date Thom says Tourism Yorkton will be providing council with a written report providing full details on the plan and its progress.
Growth and support are important components of the plan and Thom hopes both will continue far into the future.