Tourism Saskatchewan's Board of Directors is pleased to announce the appointment of Mary Taylor-Ash to the role of Chief Executive Officer (CEO), effective immediately. She has held the position of interim CEO since June 2014.
Taylor-Ash joined the organization in 2013 as Executive Director of Marketing and Communications. Prior to her arrival, she was the Assistant Deputy Minister of Tourism in Newfoundland and Labrador, where she was responsible for tourism marketing, product development and tourism research. Under her leadership, the province embarked on a comprehensive tourism planning process that resulted in a 10-year vision for tourism.
Newfoundland and Labrador's tourism marketing campaign has been one of the most recognized and successful marketing campaigns in the country.
As Tourism Saskatchewan's Executive Director of Marketing and Communications, Taylor-Ash played a pivotal role in the strategic planning process completed in 2013.
"Tourism is an important industry that contributes much to Saskatchewan's strong economy and our quality of life," Minister Responsible for Tourism Saskatchewan Jeremy Harrison said. "Tourism Saskatchewan is in very capable hands under the leadership of Mary Taylor-Ash. She is an influential champion for tourism in the province."
"Mary has earned the respect of the board of directors, staff and industry," Tourism Saskatchewan Board of Directors Chair Norm Beug said. "She brings impressive knowledge and experience to her work and is a valuable asset to the organization and the tourism sector.
