Tourism Yorkton has received a major award. The "Where Good Things Happen" campaign was the recipient of the Gil Carduner Marketing Award for under $20,000 budget.
The campaign was a multi-media campaign, taking place through a wide variety of platforms, with direct mail, online marketing, print as well as consumer shows. Randy Goulden, Executive Director for Tourism Yorkton, says that the initiative was a collaborative effort, putting forth Yorkton as a four-seasons destination.
"We were just excited to be nominated, especially knowing all the nominations that they received. Of course, being the recipient was being very special for us, because we know that the other finalists do some great work in marketing and bringing people in the province, and it's up to us to make sure people spend time and money in Yorkton," Goulden says.
The campaign was a success in its main goal as well, bringing people to the Yorkton area. Goulden says that Tourism Yorkton has seen many visitors from all of the regions where the campaign was run, primarily in Western Canada and the Northern US.
"I think the campaign works very well for us, because as we do the work we do in the information center, we see people coming from many different areas of the United States and Canada."
Tourism Yorkton will continue to market with partners and look for new ways to market the city and attract tourists to Yorkton.
