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Video educating youth on impaired driving

Students in Saskatchewan are seeing and hearing about the devastating aftermath of impaired driving as MADD Canada and Provincial Sponsors, Saskatchewan Govern­ment Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA), deliver the late
MADD

Students in Saskatchewan are seeing and hearing about the devastating aftermath of impaired driving as MADD Canada and Provincial Sponsors, Saskatchewan Govern­ment Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA), deliver the latest School Assembly Program to schools around the province.

MADD Canada’s 2014-2015 School Assembly Program, titled Aftermath, educates young people about the risks and impact of impaired driving.

“Motor vehicle crashes are the leading cause of death among 15 to 25 year olds, and impairment is a factor in more than 50 per cent of those crashes,” said MADD Canada National Presi­dent Angeliki Souranis. “The School Assembly Program educates students about those risks and emphasizes the fact that they each have the power to prevent impaired driving.”

Aftermath features the fictional story of Charlie, as told by his younger brother Mark. When Charlie decides to drive after drinking and smoking pot -- and convinces his best friend Elliott to go with him -- the resulting crash leaves a devastating aftermath. Struggling to deal with his feelings, Mark makes a video for Charlie about that terrible decision to drive impaired. The story is followed by emotional and moving interviews with family members of real-life victims of impaired driving.

As Provincial Sponsors of the School Assembly Program, SGI and SLGA are sponsoring 60 presentations this school year. They have also provided generous support to produce information cards which are being distributed to students in Saskatchewan.

“MADD Canada’s School Assembly Program delivers a message that is vitally important for young people to hear,” said Gene Makowsky, Member of the Legislative Assembly for Regina Dewdney on behalf of Minister Responsible for SGI and Minister Responsible for the Saskatchewan Liquor and Gaming Authority Don McMorris. “SGI and SLGA are proud to be part of this effort to educate students about the dangers of impaired driving and empower them to make safe, responsible choices that protect them and their peers.”

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims/survivors, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

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