Tourism Saskatchewan kicked-off a year in which the province will play host to several national events, in addition to a number of long-standing annual festivals and events that attract thousands of visitors.
To assist with the promotion of these events, Tourism Saskatchewan unveiled a new website, Saskatchewan2013.com. The website is a one-stop resource for information on major events, notably the 2013 JUNO Awards (Moose Jaw and Regina, April), 2013 MasterCard Memorial Cup (Saskatoon, May), Craven Country Jamboree (Craven, July), 101st Grey Cup (Regina, November), and many others that will take place throughout the province this year.
"The events featured on Saskatchewan2013.com are opportunities to position Saskatchewan on the national and international stage," Minister Responsible for Tourism Tim McMillan said. "Investing in events aligns with the government's goals identified in the Saskatchewan Plan for Growth and will yield benefits for Saskatchewan citizens, communities and the province."
"Saskatchewan has a stellar reputation for hosting large-scale, national and international showcases," Tourism Saskatchewan CEO Pat Fiacco said. "Community spirit and the strength of Saskatchewan's volunteer core are commonly recognized forces behind the success of these events that contribute significantly to the province's economy. From conferences to performances to sporting competitions, these events enhance our profile and benefit communities and the province on many levels. By creating this comprehensive and convenient online tool, Tourism Saskatchewan is not only simplifying travel planning, but adding another promotional element to help spread the word about the great experiences our province has to offer."
"The MasterCard Memorial Cup is expected to have an economic impact of $19 million and will bring widespread attention to Saskatoon and Saskatchewan," MasterCard Memorial Cup Co-Chair Tim Gitzel said. "With less than three months before Saskatoon is abuzz with Memorial Cup activity, we appreciate Tourism Saskatchewan's assistance in promoting this prestigious championship and welcoming Memorial Cup athletes and fans."
In addition to providing consumers with basic details about featured events, Saskatchewan2013.com offers information about other activities to consider while visiting the province. Pages offer easy access to schedules and information about activities one week prior to and following each major event. Information about nearby attractions and accommodations is also included. The site is viewable on computers, tablets and smartphones and includes links to the wealth of travel planning information featured on Tourism Saskatchewan's main website.
Saskatchewan2013.com is the latest addition to Tourism Saskatchewan's complement of online resources that includes its consumer websites, TourismSaskatchewan.com and fishing-in-Saskatchewan.com, its SaskSecrets e-newsletter, several mobile apps, and presence on Twitter, Facebook and other social media platforms.
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