Greetings from Ithaca. I'm here today to lecture about AI for Cornell's Food Executive Program. One key topic will be optimizing for “share of prompt," which sounds like a pretentious, jargony, buzzword bingo-ish admonition designed to prey on the fears of self-doubting marketers.
How is optimizing for share of prompt any different from SEO or, if you’re a brand marketer, optimizing for share of mind? To be fair, the challenges are similar. The goal is to grow your business by ensuring that your goods or services are at the top of the consideration set. But that’s where the similarity ends.
My Sunday essay, Marketer’s Dilemma: Share of Prompt Is The New Share of Mind, explores this in detail.
As always, your thoughts and comments are both welcome and encouraged. -s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
