Skip to content

Shelly Palmer - GPT-4o at a Glance

Shelly Palmer has been named LinkedIn’s “Top Voice in Technology,” and writes a popular daily business blog.

Greetings from Terminal C at LGA. I'm heading to Little Rock to do a keynote about AI at the Diamond State Networks Middle Mile Summit.

In the news: ChatGPT using GPT-4o is free for everyone. What will you do with your subscriptions to ChatGPT Plus and ChatGPT for Teams? You'll keep them and keep paying for them; the "free for everyone" version is not as capable as the paid versions.

According to OpenAI, GPT-4o is the best LLM available today. It leverages advanced machine learning techniques to enhance contextual understanding, resulting in more accurate and responsive outputs. The model can manage more complex queries and deliver more relevant and detailed responses, setting a new standard in AI performance.

GPT-4o speaks, listens, and sees; you can livestream a video to it and it will describe what it is seeing in near real time. It is almost fully multimodal; you can input text, images, document files, audio (like your voice or files), and videos, and it will output everything but video.

GPT-4o is capable of near-human-like interactions. OpenAI has gone out of their way to make you think you're talking to a person. You will have to decide where this feature sits on the cool/creepy scale. Personally, I find it super annoying. That said, some people will love it – I'm just not one of them.

OpenAI is rolling out ChatGPT with GPT-4o over the next couple of weeks. I got mine last night, and it performs like the demo videos (which you can find here).

This is very exciting, but remember: Google I/O starts today, and their keynote is at 1 p.m. ET. One would think that Google will have an answer to GPT-4o. More importantly, Apple will release iOS 18 at WWDC (June 10), which should set the standard for AI-powered personal assistants. This is truly an arms race, so as amazing as GPT-4o is, stay tuned… they didn't call it GPT-5.

As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s


Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit