Tuesday, KFC Canada announced its latest innovation, KFC Plant-Based Fried Chicken, partnering with Lightlife, a leading plant-based protein brand, to create a signature plant-based fried chicken sandwich and popcorn chicken.
KFC Canada’s plant-based fried chicken will make its debut during a limited, one-restaurant, one-day test on Wednesday, Nov. 27 in Mississauga, Ont.
Feedback gathered during the limited, one-restaurant, one-day test will determine KFC Canada's plans to roll out the plant-based fried chicken options nationally in 2020.
“We believe the Colonel’s famous finger lickin’ good taste should have no boundaries,” said Sam Redman, chief marketing officer, KFC Canada. “So we’ve created several craveable plant-based options for Canadians looking for a meat-free meal.”
Developed in response to Canadians’ evolving tastes and preferences for plant-based proteins, KFC’s plant-based fried chicken is made in Canada by Lightlife®, a leading plant-based protein brand whose broad portfolio of products is available in retailers such as Metro, Loblaws, Sobeys, Longo’s and Federated Coop.
“This is a landmark moment for Lightlife. We’re proud to join forces with KFC to bring Canadians a plant-based chicken with incredible taste,” said Dan Curtin, president and CEO of Greenleaf Foods, SPC, the owner of Lightlife. “With pioneering partners like KFC, we can make plant-based foods more broadly available to the growing number of consumers seeking the option on the go.”
Feedback gathered during the limited, one-restaurant, one-day test will determine KFC Canada's plans to roll out the plant-based fried chicken options nationally in 2020.
