Destination Battlefords has announced a couple of new initiatives to help promote their brand “Everything Under the Sun.”
The first is the release of a jingle that will serve as a "soundtrack" for the brand. According to the organization’s news release, these include 30- and 60-second versions, full song versions, instrumental versions, opening sound tag versions and closing sound tag versions.
The jingle was produced over a number of months and was done with the financial support of BATC CDC as well as the direction of the volunteers in the Destination Battlefords Tourism Marketing Committee. The plan is for the jingle to be central to Destination Battlefords’ radio, digital and social media campaigns.
As well, Destination Battlefords is touting “significant investments” in video footage to better promote the experiences available in the community. The efforts are ongoing and more are expected to be added through the summer.
Tuesday, Destination Battlefords launched two promotional videos to lure visitors to the Battlefords this summer, incorporating the new 30- and 60-second versions of the Battlefords community brand jingle alongside footage shot last summer. According to Destination Battlefords it includes footage shared by Blue Mountain Adventure Park, Jackfish Lodge and Conference Centre, Gold Eagle Casino and the NB International Street Performer Festival.
The efforts are among those put in place since last year when the Battlefords community brand was officially launched to market the Battlefords as a tourism destination.
The two videos can be found on YouTube, posted by Destination Battlefords.
The plan is to have the ads placed on Facebook and the Google Display Network to direct traffic to the battlefords.ca website and generate leads.
