The Western Development Museum has a new brand and it's being shared with organizations and businesses throughout the community, including the councils of both the City of North Battleford and the Town of Battleford Monday evening.
Councillors were gifted with packages containing branded coffee cups and other goodies, including an admission token good at any one of the four Western Development Museums in the province.
In consultation with WDM stakeholders, including museum members and volunteers, a new logo and a new tagline have been developed – "Saskatchewan Inspired."
"The WDM expects that this exciting new brand will help to emphasize the distinctiveness of our museum," states an announcement issued by the CEO of the provincial organization, Joan Champ.
Monday, Battleford and North Battleford councillors were visited by Cheryl Stewart-Rahm, programs and volunteer co-ordinator for North Battleford's museum, and Karen Richardson, administrative assistant and gift shop manager, respectively, who talked about the "vintage modern" look that has been selected for the WDM's new logo.
The vintage feel reflects the many artifacts, while modern evokes the museums' current approach, they explained, saying the logo has been carefully handcrafted to communicate a fun and welcoming feeling, identical to the visitor experience at the museum.
According to the CEO's statement, "The new tagline 'Saskatchewan Inspired' works because the museum is focused on the unique history of Saskatchewan. The WDM believes that all visitors are inspired by the Saskatchewan exhibits and programs presented at the museum. By telling 'Saskatchewan Inspired' stories, the museum celebrates artifacts that represent the innovation, creativity and resourcefulness that are so much a part of Saskatchewan's heritage."
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