The Living Sky School Division’s communications department has been partnering with its human resources and transportation departments to get the message out that school bus drivers are needed.
For the bus driver recruitment campaign, the communications department has helped design pamphlets, banners and placemats for area restaurants and coffee shops. In addition, bus driver feature stories are being compiled for Living Sky’s website.
The banner pictured was on display for the board of education last week during the presentation of a report on the communication department’s achievements of the past year and future goals. Presented by Shannon Lessard (pictured), senior executive assistant and communications manager, the report also addressed the use of technology and social media to stay in contact with stakeholders and to communicate quickly with the community during events such as a recent school lockdown and neighbourhood evacuation.
