Jane noticed a 27% drop in her sales after two years. She increased her advertising, but it became clear that her problem was retaining customers. Jane decided to observe her store on her days off. She was appalled at what she saw. Employees either ignored customers or treated them like interruptions. Jane had no idea that this behavior was occurring while she was gone.
She immediately, implemented an employee training program and let go of any employees who held on to their sloppy ways. She also created surveys for customers to provide feedback and share about the details of their purchase. After six months, her sales started going up again and increased by 25%.
The rise of technology and social media has changed the way a business is marketed. Marketing has gone beyond the classic printed (newspaper or magazine) ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can take the time to learn the right strategies with the right tools, we can break into the marketing world without fear.
Marketing and sales are not the same thing. Marketing is used to grab the customers’ attention and bring them to make a purchase. Marketing is a team effort, since the job itself can cover many different tasks and duties. It is often the first step in building a relationship with the customer and building brand recognition.
It is necessary for marketers to find the right customers in the marketplace who will purchase their products. The process of a targetmarket are individuals that share many common characteristics, such as values, interests, or buying habits, and who have the interest and income to make the purchase. Defining and building a market for any company requires extensive market research.
Here are seven tips on understanding what you can do to increase your sales by improving your marketing efforts and strategies:
• What is Marketing?Marketing is usually confused with increasing sales. Marketing is what companies use to grab customers’ attention and bring them in to make a purchase. A team often manages marketing since the job itself can cover many different tasks and duties. It is often the first step in building a relationship with the customer and building brand recognition.
• Common Marketing Types:From television and newspaper ads, to flyers, websites, or coupons – marketing your business poses many challenging options. Oftentimes, it can be confusing to determine which method will work for your business, but if you familiarize yourself with the different means of marketing available, you can make the best decision. Most people find mixing the marketing types to be most effective. Additionally, customer surveys will help determine which methods are the most effective. In this fast-paced /fast-moving society, our marketing tactics have to keep up with the times and be in tune with what people are interested in.
• The Marketing Mix: The marketing mix is also called the 4 Ps of marketing: Product, Price, Place, and Promotion. Each element of the marketing mix is linked to the others, and they all need to be carefully integrated and coordinated to be effective.
• Communicating the Right Way:Communication is essential to successful marketing. Poor or unfocused communication will not help close a sale. Communication requires practice, understanding of value, and edu-tainment (education + entertainment).
Communication is never a one-way street. What your customers communicate with you is just as important as what you communicate with them, if not more so. You need to listen to and value communication from customers. Sam Walton did when he opened his first store, and he built Walmart from the ground up.
• Marketing Goals:Marketing goals provide the direction of your marketing campaign. Goals identify what needs to be done, and how. Goals need to be long-term, broad, and provide aspirations for what you want to achieve.
• The Marketing Funnel:The marketing funnel contains the stages that a customer takes to purchase your product. There are basic stages in the AIDA (Attention, Interest, Desire, Action) funnel that remain the same.
• Marketing Mistakes: Marketing is essential for driving profitability for your business. Done correctly, marketing will increase sales and improve customer relationships. Marketing mistakes can be avoided by hiring a marketing professional. This will allow you to concentrate on your business and have someone else take care of the marketing of that business for you.
Thanks for reading and I do wish you much success as you overcome the many challenges in your day!
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